The ASPCA, founded in 1866, aims to prevent cruelty to animals through rescue, advocacy, and education. Despite its long history, the logo has seen minimal changes, with a lackluster design that doesn’t fully reflect the organization's mission. A 2005 update emphasized prevention, but the proposed rebrand infuses more energy and purpose. The new design highlights the "P" with a dynamic shape, resembling arms cradling a dog's head, creating a friendlier, more approachable logo that represents protection and drives action for the cause.
software illustrator, photoshop
LOGO USAGE
APPLICATION
HQ Building Facade
Lobby Wall
Coffee Cups
Polos
Desktop
Digital Device Accessories
Name Plate
COLOR PALETTE
SKETCHES
