Ballena Azul is a Cabo San Lucas food truck inspired by the region’s blue whale sightings, offering ocean-inspired cuisine that attracts both tourists and locals. The brand identity features an oceanic color palette of deep blues, coral, seafoam green, and sandy beige, creating a cohesive, inviting look across all elements. Using AI-driven concept generation, illustration, and typographic exploration, I developed a playful whale logo paired with the organic sans serif Yang Bagus font to reflect a natural, approachable vibe. This branding combines technology and design fundamentals for a professional, cohesive identity. This was for my senior level studio course.
softwares illustrator, photoshop
Logo Usage
APPLICATION
COLOR PALETTE
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